How to use Order Marketing Feature to Boost your Sales?

You can easily use the Order Marketing feature to boost Order sales.
 

What is the Order Marketing feature?

Order Marketing lets you (the seller) reach out to a buyer you've already worked with to encourage more business, directly from an order. It offers two tools: Up-sell and Cross-sell, each sending a one-click email to the buyer on your behalf.

Where do I find it?

• Go to Manage Orders (Vendor Dashboard), find the order you want to market from.
• Then, find "Order Marketing" button under the "Actions" column. 
• Click the Order Marketing icon/button next to it. You can also go directly to https://app.elancemarket.com/order/marketing?order_id={order_id}.

What is Up-sell and when should I use it?

Up-sell emails the buyer of a past order to let them know you're ready to take on more of the same work. Use it when a buyer seemed happy with a delivered service and might need it again (e.g., recurring content, monthly design work, repeat batches).

• The email tells the buyer you delivered their service and are available for more of the same.
• It includes a button linking straight to the service page so they can place a new order.

What is Cross-sell and when should I use it?

Cross-sell emails the buyer to recommend a different service you offer, based on the order they placed with you. Use it when you believe a past buyer would benefit from another one of your services (e.g., a buyer who ordered logo design might also want brand guidelines).

• You pick which of your other active services to recommend from a dropdown.
• The email highlights that service and links directly to it.